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Social media’s productivity boost
Most companies are using social media exclusively to drive marketing objectives such as building product awareness or highlighting new promotions. A small number of dynamic organizations, however,...
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Measuring social media ROI
Deploying winning social media programs is a top priority for most companies. While its early days with these initiatives, management being management still wants quantifiable value and ROI. How do...
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6 Ways to Viral Content
Whether it’s a new restaurant, toy or the Gangnam Style dance craze, everyone follows the crowd at one point or another. Certain ideas and products have the uncanny ability to become instantly...
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Influence and social media marketing
Social media marketing is a large and growing part of every company’s marketing budget and plan. Conventional wisdom says leveraging “influential” people like friends or celebrities can trigger many...
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Lady Gaga, social media queen
The inspiration for this week’s column comes from my daughter. I was musing out loud about what to write in an upcoming column. While dancing to a YouTube video, she said, “Dad, why don’t you write...
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Bridging the new-old marketing divide
In many organizations, two factions within marketing are grappling over a core question: should their role and plans fundamentally change given the emergence of digital technologies and the...
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5 Steps to Digital Transformation
Most companies want to better leverage digital technologies — social, mobile and cloud services — to deliver an enhanced customer experience, enable new business models and drive greater operating...
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Digital transformation’s first step
Most leaders we speak with are considering how to use digital technologies to improve business and financial performance. Research shows that digitally transforming a customer interaction or...
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Social business replaces social media
Busy managers should be excused if they are not current on every development in the social media world. In discussions around digital transformation, one question regularly comes up: “Where is social...
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How winning companies go digital
Whether it is creating a winning online experience or enabling mobile commerce, digital marketing is a hot topic, with most companies either revamping or implementing new strategies. Through consulting...
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